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Research papers

Learning about consumers through a new bricolage

This paper describes how Brazilian women and youth deal with challenges as they pass through lifestages.The research method melds qualitative methodologies with a new approach to exploring the context of category, brand or communication drivers as...

Catalogue: Latin America 2005
Authors: Jem Wallis, Rob Marjenberg, Zilda Knoploch
October 23, 2005
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Citation

Wallis, Marjenberg and Knoploch (2005a, October 23). Learning about consumers through a new bricolage. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/learning-about-consumers-through-a-new-bricolage